The number one priority that a branding agency should focus on when it comes to building a brand is consistency. Just like you are in a grocery store, you don’t want to struggle to find your favorite coffee brand; you should be able to spot it from a mile away. What makes best brands unforgettable is the fact that they remain consistent in their design elements such logos, images, fonts, and colors. You will only have to see them for sometime and they will stick in your mind, giving you that sense of security and credibility.
To establish brand consistency as a creative agency, you will first need to generate a styles guide. This is some sort of branding rule book that allows marketers, community managers, graphic designers, web developers, and packaging departments to remain on the same page while spreading brand awareness to the public. To help you better understand the importance of consistency in a brand, we have compiled a list of 50 great brand style guides, which you can also use in your next branding project as an inspiration.
Before we get into that, let’s first define what brand style guide is. Also known as brand guidelines, brand style guides are used to govern the design, composition, and the overall look and feel of a brand. Brand guidelines most of the time determine the content on a company’s website, blog, logo, and marketing efforts.
Think of some of the most popular brands around. What makes them easy to recognize is their consistency when they advertise on broadcast or print media. They maintain the same color, tone, language, and style when passing out a message to the public. While not rigid, they are cohesive and well-organized.
A color palette refers to a combination of colors used in a particular company, business or institution to showcase its brand visually. A brand’s color palette can be elaborate or simple depending on what emotions a design agency wants to convey using color.
Companies that used several colors in their color palette most of the time spread these colors to specific types of content marketing. The best way to properly incorporate color palettes is to use two colors in your logo and other two colors in your blog or website design. If you want to use two more colors, you can apply them in your printed branding material.
As a web design agency, when you are trying to use different colors in your color palette, it is always good to know their HEX or RGB color codes. Remembering the exact color shade may be difficult, that is why these color codes have numbers and letters to make it easier to recall the exact brightness, shade, contrast, and hue. This will prevent you from gradually drifting your colors and appearance when you generate new content.
Now that we have given you a detailed description of what brand styles guide are, here are a few types of examples of brand style guides that you can use in your design firm as a source of inspiration.
With these resourceful brand style guides, you can try to create your own brand identity by applying some of their ideas to web design agencies. Remember that what makes best brands stand out is their consistency in the way they apply and present their design elements.