The oroszhegyi Vidéki Pékség has been supplying Udvarhely and it’s region with bakery products since 1995. The small business bakery products are currently available for purchase in over 130 stores. In 2007, there was a major change in the history of the bakery, as it moved into a completely new environment, a new building built to meet current requirements.
The new bakery uses both traditional and new technologies. Since spring 2008, their product range has been expanded with confectionery products. In 2013, the traditional potato homemade bread was awarded the Székely product trademark. The principle of the Vidéki Pékség is to combine new ideas and traditions, to keep the food safety standards and in this way to produce the best quality products to meet consumers requests. For the Vidéki Pékség, clients are not only customers but also friends!
Industry: Bakery & pastry, retail chain
Region: Odorheiu Secuiesc / Harghita, Romania
Engagement: Rebranding after 20+ years, packaging & in-store collateral, web assets
Categories: Logo & Identity, Print, Webdesign
Client website: videkipekseg.ro
Videki Bakery started in 1995 in Dealu and today supplies bread, pastry and cakes to 130+ stores in the Odorheiu Secuiesc area. After more than two decades, the brand needed a cleaner, more premium identity that matches the current shops (like the Rákóczi store, with sandwiches and coffee) and can work on web, boxes, cups and delivery. We created an artisan bakery branding for Videki that still feels local, but looks ready for a bigger retail footprint.
Refresh the logo and typography to signal quality and continuity (not “new owner”).
Build a packaging and labeling system for bread, pastry, cakes and coffee.
Create in-store and window visuals for the remodeled shops.
Prepare web/social assets in the same style for videkipekseg.ro.
We kept the warm, handcrafted tone (breads, local ingredients, daily fresh) but simplified the logo for small formats and digital. Colors stay bakery-friendly (creams, browns, flour/wood textures) with one accent for promo banners. Type is chosen to stay legible on paper bags and cake boxes.
We designed bread/pastry labels, coffee cup sleeves, box graphics, sticker sets, shelf talkers and a simple vehicle wrap for delivery. All of them carry the same Videki Bakery branding, so customers see one look across 130+ points of sale.
A unified, premium bakery rebrand that respects 23 years of history, looks good in the new shops, and gives marketing ready-to-use layouts for products, promos and social.
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