Unicorn Pub branding — primary logo
Unicorn Pub branding — business card
Unicorn Pub branding — matchbox with logo & business card
Unicorn Pub branding — business card
Unicorn Pub branding — drinks and food menu layout
Unicorn Pub branding — beer coaster design
Unicorn Pub branding — beer coaster design
Unicorn Pub branding — beer coaster design
Unicorn Pub branding — primary logo
Unicorn Pub branding — primary logo concept
Unicorn Pub branding — primary logo evolution
Unicorn Pub branding — primary logo drawing evolution
Unicorn Pub branding — primary logo

Unicorn Pub Branding — The Unicorn, Calgary

Industry: Hospitality, Pub & Restaurant, Craft Beer
Region: Calgary, Alberta, Canada
Engagement: Pub branding kit (logo, small-format print, menu), in-venue promo & signage
Categories: Logo & Identity, Print
Client website: superpub.ca

Overview

The Unicorn Pub branding project was about creating a compact, easy-to-print identity for a busy Calgary pub. We applied the Unicorn logo and typography to matchboxes, beer coasters, business cards and the drinks/food menu so the venue shows one consistent look at the bar, on the tables and at the entrance.

Unicorn Pub branding deliverables

  • primary logo / wordmark for single-color use

  • matchbox design

  • beer/coaster design

  • business / loyalty card

  • drinks & food menu layout

  • in-venue promo/signage variant

All items share the same type, spacing and logo position, so they can be printed locally in short runs without breaking the brand.

Outcome

The result is a cohesive Unicorn Pub branding set that’s legible in a pub environment, works on small formats, and can be reused for future events or seasonal offers.

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Explore our related services: Brand Identity, Logo Design, Web Design

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