Holzner Construction

Industry: Construction
Region: New Haven, CT
Engagement: Brand Identity, Logo Redesign, Print & Environmental Design
Categories: Logo & Identity, Print
Client website: holznerconstruction.com

Background

Founded in 1964 by Louis Holzner, Holzner Construction began its journey as L. Holzner Electric Co., originally specializing in electrical contracting. From the very beginning, the company focused on building a strong reputation across the State of Connecticut—one rooted in quality, reliability, and craftsmanship.

Over the decades, Holzner Construction evolved into a full-service General Contractor, while preserving the core values that defined the brand from day one. Today, based in Bridgeport, Connecticut, the company employs more than 50 skilled tradespeople, project managers, estimators, engineers, and support staff, delivering complex construction projects with consistency and precision.

Our Role

Qubed Agency partnered with Holzner Construction to modernize and unify their brand identity while respecting the company’s long-standing heritage. The goal was to create a strong, recognizable construction brand that communicates trust, professionalism, and scale—both on-site and across all brand touchpoints.

Brand Identity & Logo Redesign

We led a complete logo redesign, refining the visual identity to better reflect Holzner Construction’s evolution as a modern general contractor. To enhance brand presence across digital platforms, we also developed a logo animation, ensuring consistent visual impact in video and online environments.

Brand Book & Visual System

To maintain long-term consistency, we created a comprehensive brand book, defining logo usage, typography, color palettes, and visual guidelines. This foundation allows the Holzner team to apply their identity confidently across all marketing and operational materials.

Print, Signage & Large-Scale Branding

Our work extended beyond digital into physical and environmental branding, including:

• Business card and stationery design

• Catalog and print design

• Billboard design for high-visibility locations

• Signage design for construction sites and facilities

• Heavy equipment wraps

• Car wrap design for fleet branding

These elements ensure Holzner Construction’s brand remains consistent and highly visible—from job sites to highways.

Social & Marketing Design

To support ongoing communication and brand awareness, we also developed social media design assets, enabling the company to present a cohesive and professional image across digital channels.

Result

The refreshed brand identity positions Holzner Construction as a trusted, established, and forward-thinking construction company, capable of handling complex projects while honoring decades of proven expertise. The new visual system ensures clarity, recognition, and scalability—supporting the brand’s growth well into the future.