Tenus Branding & Rollout for IT and MEP Engineering

Industry: Telecom, Networks, IT & MEP Engineering, Security
Region: Mexico City, Mexico
Engagement: Rebranding, visual identity, rollout (fleet, signage, apparel, web hero), sales/technical collateral
Categories: Logo & Identity, Print, Webdesign
Client Website: https://www.tenus.mx/

This Tenus branding case study shows how we turned a multi-service Mexican company (telecom, networks, IT and MEP engineering) into one recognisable brand system that works on vehicles, flags, glass graphics and digital touchpoints.

Overview

Tenus is a Mexican company that provides telecom, networking and IT & MEP engineering services under strict technical standards. Besides connectivity and structured cabling, Tenus also runs public and semi‑public Wi‑Fi, security and monitoring, and even marketplace solutions. The challenge was to bring all of these under one recognizable “Always Connected” visual system — the same brand on flags, fleet, office glass, presentations and the main website.

Objectives

• Create a single, strong wordmark + monogram that works on tall outdoor formats (flags, totems, roll‑ups).
• Make the main Tenus domain and the service sub‑domains (Networks, WiFi, Security, Telecom, Marketplace) feel like part of one family.
• Design a fleet & signage system that stays legible while moving.
• Express the promise “Always Connected” in a way that covers Wi‑Fi, telecom and MEP/industrial projects.

Visual strategy

The core of Tenus branding is the blue → teal → orange gradient you have on the flags and façade graphics. It signals connection, flow and continuity — perfect for services like LAN/WAN, SD‑WAN, dedicated links or managed Wi‑Fi. The T‑monogram drawn with a circular motion looks like it is wrapping or protecting the connection, so we applied it large on vehicles, windows and apparel.

Logo & symbol

• Dynamic T shape with an encircling stroke → connectivity, coverage, protection.
• Vertical and horizontal lockups (like on the flags).
• Secondary tagline option: “IT AND MEP ENGINEERING”.
• Campaign / fleet variant: “Always Connected.”

Color & typography

• Primary colors: deep blue, teal‑green, warm orange (exactly as in the reference photos).
• Gradients: blue→teal→orange for hero areas, roll‑ups, vehicle sides and big social visuals.
• Type: modern grotesk for English/Spanish labels, tuned for large formats and print.

Rollout & applications

• Flags / totems: tall layouts with “ALWAYS CONNECTED” in white over the gradient and the Tenus monogram at the top.
• Vehicle graphics: pickup/van sides with oversize T‑curve, gradient bands and the domain tenus.mx, plus a service descriptor line.
• Office / glass graphics: photo background + gradient overlay + message → unifies different business units on one site.
• Stationery & e‑mail signature: gradient card with white logo, business unit below, full contact line in the footer.
• Technical brochure / presentation: modular grid, industrial and data‑center photography, 2–3 color header band.
• Apparel: full‑front T‑monogram in gradient, same as your photo reference.

Results & impact

• A single Tenus look now covers the main domain and the service sites (Telecom, WiFi, Networks, Security, Marketplace), so the company no longer looks fragmented.
• The gradient makes the brand highly recognizable outdoors — on flags, vehicles and glass — which is unusual in the IT/MEP space.
• The “Always Connected” line ties together connectivity, security and engineering projects.
• As a result, Tenus branding can now be printed large on fleet and flags, used small in e-mail signatures, and still stay clearly associated with the IT and MEP engineering offer.