Pavajele branding — Case Study

Industry: Paving & hardscaping · Region: Romania
Engagement: Brand identity, responsive web design, stationery, fleet & billboard
Categories: Logo & Identity, Print, Webdesign
Client website: https://pavajele.ro/

Overview

Pavajele (Hadnagy Viacolor) is a Romanian paving specialist focused on industrial and residential paving, curbs and natural stone. We were asked to deliver a Pavajele branding program that clarified the offer, unified print and site visuals, and created a scalable system for sales materials and large‑format applications.

Objectives

• Create a distinctive identity that reads clearly on vehicles, billboards and safety gear.
• Design a responsive website to showcase projects and product ranges.
• Provide vendor‑ready templates for stationery and repeatable outdoor placements.
• Build a flexible grid and color system that works for concrete pavers, curbs and natural stone.

Strategy

We anchored Pavajele branding around reliability and craft. A modular grid references paver modules; a strong wordmark and a directional accent line suggest precision and forward motion. The system scales from business cards to 12‑meter billboards and wraps comfortably onto fleet livery.

Identity system

• Logo & wordmark: high‑contrast letterforms optimized for long‑range legibility (fleet, signage).
• Color: construction‑aware palette—dark graphite, safety orange accent, neutral concrete tones.
• Typography: geometric sans for headings, humanist sans for body copy; generous spacing for easy reading on outdoor media.
• Icon set: services icons (industrial paving, residential, curbs, natural stone, site prep) for quick scanning.

Print & outdoor

A consistent margin and grid system drives business cards, letterhead, folders and proposal covers. For field visibility we delivered fleet livery specs (vans, pickups) and billboard layouts, with alternate colorways for photographic backgrounds. All files include bleed, safe‑area and production notes for fast vendor hand‑off.

Web design

We built a responsive WordPress front‑end with a component library (cards, before/after sliders, project gallery, contact CTA). The Pavajele branding elements—grid, accent line and colorway—keep the experience consistent and performance‑friendly. ALT text and on‑page headings were structured to support service and product queries.

Results & impact

• Clearer service differentiation (industrial, residential, natural stone).
• Faster content production with reusable components and templates.
• Cohesive presence across web, stationery, fleet and billboards—making Pavajele branding recognizable at a glance