Industry: Cold-pressed juices, Food & Beverage
Region: Romania (Székelyudvarhely)
Engagement: Juice branding, label & packaging system, promo/gift kit
Categories: Logo & Identity, Print, Webdesign
Client website: https://mosfresh.ro/
Mo’s Fresh is a family-run Romanian producer of 100% cold-pressed juices (no water, no preservatives, no colourants) made from local fruit and vegetables. The brand needed a packaging system that says “fresh and natural” at first glance, but is also practical for 250 ml bottles, bigger family bottles and gift/promo boxes. We created a fresh juice branding setup that works for e-commerce, retail shelves and seasonal campaigns.
Make the bottles instantly recognisable as 100% cold-pressed.
Build a label system that can handle many flavours (apple, apple-ginger, blueberry, peach, beet-apple-carrot, etc.).
Add a tamper-evident seal and clear nutrition area.
Prepare a premium gift / promo box for corporate or holiday orders.
We designed a clean, modern label with:
strong product name on the front,
flavour colour-coding (blueberry, beet, apple-ginger, pear),
a fixed area for “100% cold-pressed / no added water / pasteurised”,
and a compliant nutrition panel on the back.
The seal sits over the cap so the product looks safe and untouched — important for juices sold online or delivered. Bottle dielines were delivered print-ready.
For seasonal sales we created a premium box / sleeve in the same style, so 3–6 bottles can be packed as a set without redesigning the labels.
The result is a scalable juice packaging system: new flavours can be added fast (just change the colour and fruit icon), the brand stays premium on shelves, and Mo’s Fresh can use the same assets in print and e-commerce.
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