DEVHD branding — Case Study

Industry: ServiceNow professional services, Digital Transformation, Low-code/Automation
Region: Bucharest (RO), Hamburg (DE)
Engagement: Brand identity, corporate collateral, event/promo visuals
Categories: Logo & Identity, Print, Webdesign
Client website: https://www.dev-hd.com/

Overview

Devhd is a Premier ServiceNow Partner founded in 2016 in Romania and now operating in Europe. They build, customize and run ServiceNow for enterprise customers, using the NOW Value Methodology to deliver full digital-transformation cycles (Envision → Create → Validate → Champion). The brand needed a clean, enterprise-grade visual identity that looks serious enough for ITSM/ITOM/CSM discussions, but still flexible for hiring, events and social. We created a Devhd branding system that can sit on top of all ServiceNow use cases they promote.

Objectives

• Position Devhd clearly as a pure-play ServiceNow company (not a generic software agency).

• Give them logo/wordmark variants that work on dark hero images, event backdrops and slide decks.

• Prepare stationery and proposal covers that match the tone of enterprise clients.

• Add a small campaign/social kit for training, jobs and partner news.

Identity system

We kept the logo geometric and neutral, with enough spacing for small digital uses (favicons, social avatars, slide footers). Color stays in the ServiceNow-friendly palette (deep blue / teal / light background) so Devhd content doesn’t clash with product screenshots. Typography is modern sans-serif, consistent with their web and training pages.

Corporate & event materials

We designed business cards, letterhead and a presentation cover that repeat the same header band, so documents sent to clients look like one family. For events, training and hiring, we added roll-up / banner layouts and social-post frames where Devhd can announce new ServiceNow apps, certifications or STAR training programs.

Outcome

The result is a coherent Devhd branding that says “ServiceNow specialist” at a glance, works on both web and print, and gives the team ready-to-use assets for proposals, events and social updates. It also makes it simpler to add future ServiceNow practice areas without redesigning the brand.