If you think about it, fashions brands have some of the most interesting logo designs in the world. Take Gucci, Giorgio Armani or Chanel for instance. These are some of the most recognized names in the industry and their logo designs instantly stand out anywhere. Like many others, you may have also wondered what goes in the creation of such impressive and memorable brand symbols.
According to a report, people can usually remember logo graphics after seeing them 5 to 7 times. So if you are able to get your message across to the audience during that, you can expand your fashion brand and become a household name within the industry.
In order to come up with a relevant design, and learn how to design a fashion brand logo, you should go through some of these important facts about them.
If you think about it, a number of fashion brand symbols are modern and simple. Companies such as Zara, DKNY, Fenty, and H&M have all opted for trendy logo designs that instantly catch the eye of the audience on any print or digital medium. Now, these are all primarily accessible brands and it could be argued that a number of high-end brands are still using elaborate illustrations in their logo designs.
With time, even that trend is slowly changing and luxury fashion corporations are certainly adapting. Burberry announced a major upgrade to its logo in 2018 and dropped the ‘knight on the horse’ from the design. Today, the brand uses its modern and clean wordmark which was introduced again in Sans Serif font to appeal to a younger audience.
Burberry Old Logo. Image Source: Pinterest
Burberry Current Logo. Image Source: logo –world.net
Similarly, Celine and Balenciaga are also globally recognized brands that made their brand identity designs bolder and sleeker.
One of the facts about fashion logos that you must know is that almost all of them highlight or showcase their industry in some way. Take Nike, Levi’s or Mango for example here. The companies have chosen the right types of logo such as abstract marks or wordmarks to tell their audience about the work they do.
Apart from that, the visual brand identity elements like the color palettes, fonts, typography, shapes or icons also help send out a strong message about the brand values. If you consider Levi’s, the bold red colors represent the exciting and energetic nature of the company.
With the clear-cut font and bat-like shape around the wordmark, you can immediately figure out that specializes in clothing, mostly casual wear for young adults or children as well.
Image Source: Wikimedia
Most fashion designers or founders have incorporated their history or roots into the logos for the brands. Coach, which is one of the most famous and recognized names in the world today has been using their logo since 1941 when the company was established.
The man driving the carriage or coach with the two horses above the wordmark still remains an important part of the design. While the brand identity design did go through a minor change in 2013 and given a cleaner, modernized look, it still remains true to its history. During its earlier days, the emblem was closely associated with royalty and elegance.
In this day and age, Coach has maintained its position as an exclusive brand for bags and clothes. Its brand symbol brings out a positive response from most consumers and stands out in the industry for being unique.
There are quite a lot of fashion logos that require minimal upgrade over time due to their classic and timeless designs. Chanel’s logo has been the same since 1925 when Coco Chanel came up with herself and has not undergone any major changes with trends or time.
Similarly, Louis Vuitton’s ‘LV’ is a symbol that has been around since the late 1800s. The designer’s son came up with the logo and it remains a powerful icon of luxury and high-quality. Since the monogram was already quite simplistic, it has remained the same since the beginning.
Fashion houses are usually quite clear with the messaging in their fashion logos. Most of them focus on getting a certain response from the audience and slowly build towards it. They use striking colors, imagery and custom typeface to send out the message they want about their brand and bring out specific feelings or emotions.
So take the example of Hugo Boss. The company has opted to use two variations of their logo designs for their core brands. For Boss, the symbol is a bold wordmark which is set against black, orange and green for different collections. The brand uses green to bring a feeling of relaxation and represent comfort in their sportswear line.
Similarly, the orange represents fun and creativity which the company associates with its casual clothing collection. It can evoke positive emotions of warmth and friendliness in people and the brand hopes to drive their sales up through those.
A number of fashion logos have been designed to convey their brand stories. If you take the examples of Versace or Prada, you will realize that both these companies tell something important about the creation of the brand or the founder’s imagination.
Prada’s rope is associated with a symbol of royalty as the company started out by making or supplies clothes to the royal family. Similarly, Versace’s design was inspired by Medusa and was very meaningful in the founder’s childhood.
If you take a look at most fashion logos, you will find that a lot of them are combination marks. There is a pictorial or monogram that goes with a wordmark. Jimmy Choo, Fendi and Gucci are all brands that use combination marks in their logo designs.
While it may be an unusual choice for a fashion logo, a number of them have opted for minimalist color palettes. Some of the most well-known logos in the world have two to three colors in their designs and make an immediate impact with them.
Take Adidas, Calvin Klein or Tommy Hilfiger. The first two logos have a black and white color palette while Hilfiger has gone with red, white and blue which is a tribute to American values.
It is always a good idea to use a custom font style and typeface for the logo. Many fashion brands opt for this to represent their unique taste, history and values. Givenchy and Tom Ford are a few of the examples of fashion brand choosing custom fonts for their logo designs.
You might be surprised to find this but a lot of fashion companies use animal imagery for effect. Puma, Armani and Lacoste are brands that have made use of animals in their logo designs to represent lower, elegance and exclusivity.
Take Adidas, Calvin Klein or Tommy Hilfiger. The first two logos have a black and white color palette while Hilfiger has gone with red, white and blue which is a tribute to American values.
These are some of the fact that you must know about fashion brands. It is important that they are relevant, convey the right message and can establish your name in the industry within a short span of time.
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