7 Worst Rebrands: Logos Gone Wrong
Rebranding is normally done when there is a change in business strategy, a shift in focus, a change in the target segment of customers or merely a faded and monotonous brand image. At the core of all good brands is the fundamental understanding of the aspirations, beliefs, and fears of the target audience. Many major corporations do a re-brand in order to reinvent themselves and convince someone, anyone, to purchase their services or products.