Factors to Consider When Designing a Book Cover

Have you just finished writing your book and you are looking for book cover ideas. There are various ways to make your book cover attractive to your readers. Here are a few factors to consider when seeking services from a design agency to design your book cover.

If you are reading this, it’s either you have finished writing your first book, or you have given the task of designing a book cover by an author. Either way, well done for such a great accomplishment. The next phase after writing a book, is designing a cover that matches what is inside. To get the best results, you can seek services from a branding agency.

A book cover plays an important role in any book since it acts as the face of the book. If it’s unattractive, no one will bother to pick it up and read. It has to be designed to look visually enticing to attract readers. A good book cover has several design elements like images, color, font, or illustrations to reflect key themes. These key themes allow the reader to get the picture or a glimpse of what the book is all about.

Even though a picture is worth a thousand words, summing up all your ideas on a book cover is still a daunting task. To make it easy for you, we have written this guide on what you need to consider when designing a book cover from a creative agency. Read on for greater understanding.

The Difference Between Ebooks and Printed Books

Printed books refers to books published or written in hard copy or paper. It is a familiar book publishing concept and everyone knows about it. Ebooks, on the other hand, are those written or published in soft copy. Ebooks have much smaller covers than printed books. Today, a third of all published books are eBooks. Most of the time they will appear as tiny thumbnails. Their small size does not mean that you should overlook their design. In ebooks, you can’t always count on the color element of design because most device readers, like Kindles, are usually published in black and white.

The Benefits of Designing a Book Cover with a Graphic Design Firm 

Book covers, in most, cases act as a selling point. 79% of people admit that the reason they bought a particular book, was due to its enticing book cover. In short, book covers affect the buying decisions of readers. There is no denying that we are visual creatures and anything that passes in front of our eyes can either attract our attention or disgust us. You may head over to the bookstore to buy a particular book, but due to the effects of a book cover, you’ll end up buying a totally different book.

What Should a Well-designed Book Cover Do? 

Looking pretty is not the only purpose of a book cover. It is a selling point, designed to tell the reader what he or she should expect inside that book. The reader needs motivation in order to turn the all-crucial first page, therefore, the book cover needs to capture the reader’s imagination. That is why you need services from a reliable branding agency.

A properly designed book cover should:

  • Tell the story visually using design elements such as color, font, and illustrations
  • Be unique and distinctive to that readers can easily recognize it among numerous books
  • Be designed in a familiar way to allow the reader to tell its genre just by looking at it

Contents Within a Well-designed Book Cover 

Printed books have three cover elements. They include the front cover, the spine, and the back cover. Let us focus on the front cover since it applies to both printed books and e-Books.

The front of a well-designed book cover MUST contain:

  • Title
  • Author
  • Design

You can also include:

  • Subtitle
  • Publishing details
  • A brief quote or review

A Checklist for Well-designed Book Cover 

The next step after getting a good title is to find the right template that suits your publication. Follow this checklist when choosing a book cover:

  1. Know the Author 

For an author who had an established writing career with previous publications, use this information to build brand recognition. If the author is publishing his or her first book, design the book cover to reflect and elevate the writing style.

  1. Familiarize Yourself With the Content 

Non-fiction books tend to use images that are relevant to the subject matter, whereas fiction books use images for evocative purposes. Either way, when designing a book cover, avoid depicting an image quite similar to the title. For example, showing an image of a white dragon for a book titled, ‘White Dragon’.

  1. Look for key Themes 

The next step after understanding the concept or the content, is to pick it apart. You can do this by picking symbols, key motifs, characters, ideas, and visual settings. Use a monochromatic palette for underlying dark theme books.

As we’ve explained, book covers play a vital role in enticing your readers and persuade them to buy the book. It is, therefore, a good idea to take time developing the design elements of a book cover before designing it. We hope that this guide was helpful to you.


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